STRATEGI PROMOSI DAYA TARIK WISATA PUNCAK SALENA UNTUK MENINGKATKAN KUNJUNGAN WISATAWAN DI KOTA PALU PASCA COVID-19

Junus, Fatima Hapsari (2022) STRATEGI PROMOSI DAYA TARIK WISATA PUNCAK SALENA UNTUK MENINGKATKAN KUNJUNGAN WISATAWAN DI KOTA PALU PASCA COVID-19. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

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Abstract

Salena Mount is located in Salena Hamlet, Ulujadi District, Palu City, Central Sulawesi. This study aims to determine the Promotion Strategy carried out in Salena Mount and the role of the government and the surrounding community to participate in increasing tourist visits after COVID-19. This research is a qualitative descriptive study with the methods of observation, interviews, documentation, literature study, and swot analysis. The results of the data analysis found that the promotional strategy carried out at Salena Mount was promotion through events or activities held by the local government and related communities to invite tourists to visit so as to increase the amount of tourist visits at Salena Mount. This also have a positive impact on the surrounding community, especially the Salena hamlet community to improving the community's economy.

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