STRATEGI PEMASARAN DIENG PARK DALAM MENINGKATKAN KUNJUNGAN WISATAWAN DIMASA ADAPTASI KEBIASAAN BARU DI KEJAJAR WONOSOBO

Yohanes, Vincent (2021) STRATEGI PEMASARAN DIENG PARK DALAM MENINGKATKAN KUNJUNGAN WISATAWAN DIMASA ADAPTASI KEBIASAAN BARU DI KEJAJAR WONOSOBO. Bachelor thesis, Sekolah Tinggi Pariwisa Ambarrukmo Yogyakarta.

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Abstract

This research is about how Dieng Park's marketing strategy is in increasing tourist visits in a period of adaptation to new habits, marketing is one part of the sustainability of a product offered by business entities and tourist attractions, and in the approach used in this scientific article using qualitative methods and SWOT analysis by collecting data in the form of observation, interviews, and documentation. The results of the study show that Dieng Park has a strong enough potential with a total score of 1.27 which, if depicted in the diagram, the analysis results are in quadrant 1 by taking a marketing strategy by taking advantage of the attractions and the scope of the Dieng Park environment and other supporting factors.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Dieng Park, Marketing Strategy, Wonosobo Jawa Tengah
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions:	Pariwisata
Depositing User:	Library Admin
Date Deposited:	08 Apr 2023 04:38
Last Modified:	08 Apr 2023 04:38
URI:	http://repository.stipram.ac.id/id/eprint/1453

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