STRATEGI PENGEMBANGAN KAIN TENUN MBOJO SEBAGAI DAYA TARIK WISATA BUDAYA DI KABUPATEN BIMA NUSA TENGGARA BARAT

Yahya, Muhamad Alfan Nur (2018) STRATEGI PENGEMBANGAN KAIN TENUN MBOJO SEBAGAI DAYA TARIK WISATA BUDAYA DI KABUPATEN BIMA NUSA TENGGARA BARAT. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta (STIPRAM).

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Official URL: https://stipram.ac.id

Abstract

Abstract: Woven Fabric Mbojo is one of the cultural art that developed in Bima Sultane, West Nusa Tenggara which means the fabric of the people of Bima. This research uses rescriptive qualitative method that aims to reveal the events or facts, variables and actual circumstances occur without serching for the relationships of linear variables. The result of the research represented that the strategies undertaken by craftsmen for developing the Mbojo woven fabrics are started from cheap raw material supply and easy to obtain; development of manufacturing technology; increasing the organizational management, and marketing effort to increase better product. In order to implement the strategies successfully, the craftsmen shall have to get support and training from the local government.

Item Type: Thesis (Bachelor)
Uncontrolled Keywords: development strategy, craftsmen, Mbojo woven fabric
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions: Hospitality
Depositing User: Library Admin
Date Deposited: 16 Sep 2021 12:00
Last Modified: 16 Sep 2021 12:00
URI: http://repository.stipram.ac.id/id/eprint/326

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