STRATEGI PEMASARAN DESA WISATA TEMBI DI KABUPATEN BANTUL PADA MASA PANDEMI COVID-19

Masyithoh, Eskani (2023) STRATEGI PEMASARAN DESA WISATA TEMBI DI KABUPATEN BANTUL PADA MASA PANDEMI COVID-19. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

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Abstract

Tembi Tourism Village is a tourist village located in Tembi Village, Timbulharjo, Sewon, Bantul. This village is known for its natural beauty, education, and wellpreserved traditional culture. In this tourist village, visitors can experience and enjoy the serene, peaceful rural atmosphere, as well as participate in various cultural activities and attractions. However, the Covid-19 pandemic has halted operations in Tembi Tourism Village due to the lack of visitors, necessitating several actions to re-market this tourist village. This study describes a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of Tembi Tourism Village. The research employs qualitative with purposive sampling method to gather data from various relevant sources. Through this approach, it will identify the strengths, weaknesses, opportunities, and threats affecting Tembi Tourism Village. The results of the SWOT analysis will provide deep insights into the current situation and future potential for Tembi Tourism Village.

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