STRATEGI PEMASARAN KARYA UKIR TRADISIONAL DI DESA WISATA KE’TE KESU TORAJA UTARA UNTUK MENINGKATKAN KUNJUNGAN WISATAWAN DI KABUPATEN TORAJA UTARA PROVINSI SULAWESI SELATAN

Rerung, Novia Tesalonika Amanda (2018) STRATEGI PEMASARAN KARYA UKIR TRADISIONAL DI DESA WISATA KE’TE KESU TORAJA UTARA UNTUK MENINGKATKAN KUNJUNGAN WISATAWAN DI KABUPATEN TORAJA UTARA PROVINSI SULAWESI SELATAN. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo (STIPRAM) Yogyakarta.

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Abstract

This study, has a purpose to know the internal and external factors of the work carved in the village tour Ke'te Kesu. How a good marketing strategy to increase tourist visits As one of the largest and oldest tribes in South Sulawesi, Toraja tribe has a culture of beautiful carving and full of philosophy. Toraja carving is inspired from various things, These things by the Toraja people are very sacred. Toraja carving is a carved art form printed using a special carving tool on a wooden board, custom house poles, windows, or doors. Marketing carving itself is a combination of four variables or the core of the marketing system. The four variables indicate the part that influences the marketing of Toraja carving in the village of Ke'te Kesu tourism. The four variables consisting of product, price, place and distribution, promotions that can increase tourist visits.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Carving, Marketing
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions:	Hospitality
Depositing User:	Library Admin
Date Deposited:	19 Jan 2022 00:24
Last Modified:	19 Jan 2022 00:24
URI:	http://repository.stipram.ac.id/id/eprint/522

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