| Sekolah Tinggi Pariwisata Ambarrukmo (STIPRAM) | |||||||||
| Jl.Ringroad Timur No. 52. Banguntapan, Bantul. | |||||||||
List Kegiatan Pengajaran SEMESTER GANJIL 2024/2025 | |||||||||
| Kelas : | B | MATA KULIAH | : Marketing Management | ||||||
| Prodi : | Tourism | Dosen | : ERTANTA ARI SUDANANG, S.IP., MM., CHE | ||||||
| No | TANGGAL PERTEMUAN |
POKOK BAHASAN | SUB POKOK BAHASAN | TT & NAMA TERANG |
CATATAN | PARAF PETUGAS |
|---|---|---|---|---|---|---|
| 1 | 2024-08-06 |
Bab : chapter 1 Uraian: pengantar marketing management |
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| 2 | 2024-08-13 |
Bab : MARKETING HOLISTIC Uraian: |
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| 3 | 2024-08-20 |
Bab : CHAPTER 2 Uraian: formulating strategic plan |
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| 4 | 2024-08-27 |
Bab : presentasi tugas swot Uraian: |
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| 5 | 2024-09-03 |
Bab : chapter 4 Uraian: building loyalty |
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| 6 | 2024-09-10 |
Bab : Kepuasan pelanggan Uraian: |
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| 7 | 2024-09-17 |
Bab : chapter 5 Uraian: consumer behavior |
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| 8 | 2024-09-24 |
Bab : UTS MM Uraian: ujian tengah semester - loyalitas - perilaku konsumen - business model canvas |
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| 9 | 2024-10-01 |
Bab : Chapter 7 Uraian: Segment, target n positioning |
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| 10 | 2024-10-08 |
Bab : Produk strategi Uraian: |
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| 11 | 2024-10-15 |
Bab : Chapter 9 Uraian: Pricing strategy |
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| 12 | 2024-10-22 |
Bab : Marketing chanel Uraian: |
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| 13 | 2024-10-29 |
Bab : designing integrated marketing communication Uraian: |
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| 14 | 2024-11-05 |
Bab : Bisnis berwawasan lingkungan Uraian: |
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| 15 | 2024-11-12 |
Bab : chapter 13 Uraian: bisnis berkelanjutan |