| Sekolah Tinggi Pariwisata Ambarrukmo (STIPRAM) | |||||||||
| Jl.Ringroad Timur No. 52. Banguntapan, Bantul. | |||||||||
List Kegiatan Pengajaran SEMESTER GANJIL 2024/2025 | |||||||||
| Kelas : | U1 | MATA KULIAH | : Marketing Management | ||||||
| Prodi : | Tourism | Dosen | : ERTANTA ARI SUDANANG, S.IP., MM., CHE | ||||||
| No | TANGGAL PERTEMUAN |
POKOK BAHASAN | SUB POKOK BAHASAN | TT & NAMA TERANG |
CATATAN | PARAF PETUGAS |
|---|---|---|---|---|---|---|
| 1 | 2024-08-07 |
Bab : chapter 1 Uraian: pengantar Marketing Management |
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| 2 | 2024-08-14 |
Bab : Marketing holistik dan 7P Uraian: |
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| 3 | 2024-08-21 |
Bab : chapter 2 Uraian: bussines strategy |
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| 4 | 2024-08-28 |
Bab : chapter 3 Uraian: information system |
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| 5 | 2024-09-04 |
Bab : chapter 4 Uraian: creating consumer loyalty |
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| 6 | 2024-09-11 |
Bab : Chapter 5 Uraian: Consumer behavior |
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| 7 | 2024-09-18 |
Bab : Brand equity Uraian: |
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| 8 | 2024-09-25 |
Bab : UTS Uraian: loyalitas customer behavior BMC |
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| 9 | 2024-10-02 |
Bab : Chapter 7 Uraian: STP |
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| 10 | 2024-10-09 |
Bab : Chapter 8 Uraian: Setting product strategy |
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| 11 | 2024-10-16 |
Bab : chapter 9 Uraian: pricing strategy |
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| 12 | 2024-10-23 |
Bab : Chapter 10 Uraian: Marketing chanels |
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| 13 | 2024-10-30 |
Bab : Chapter 11 Uraian: Designing marcomm |
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| 14 | 2024-11-06 |
Bab : chapter 12 Uraian: pemasaran berkelanjutan |
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| 15 | 2024-11-13 |
Bab : bisnis berkelanjutan Uraian: |