STRATEGI PENGELOLAAN MUSEUM TAMAN PRASASTI SEBAGAI DAYA TARIK WISATA SEJARAH DI KOTA JAKARTA

Putra, Sandy Purnama (2018) STRATEGI PENGELOLAAN MUSEUM TAMAN PRASASTI SEBAGAI DAYA TARIK WISATA SEJARAH DI KOTA JAKARTA. Bachelor thesis, STIPRAM Yogyakarta.

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Abstract

Jakarta has an interesting tourism potential. One of them is the museum. One of the museums in Jakarta is Museum Taman Prasasti. The potency of Museum Taman Prasasti is similar with any other museum in Jakarta . Located strategically in the center of Jakarta. Qualitative research method is a research method based on postpositivism philosophy, used to examine the condition of natural objects. Technique of collecting data in this research is by observation, depth interview and documentation. And use SWOT analysis approach to process the data. Museum Taman Prasasti has a unique collection of tombstones and is located outside the room. Marketing strategy that must be done is to consider aspects of price, product, place, promotion and service to tourists. By increasing human resources, facilities, revamping the collection or product and media campaign will facilitate these five

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Museum, Museum Taman Prasasti, Marketing Strategy, Tourism
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions:	Hospitality
Depositing User:	Library Admin
Date Deposited:	17 Feb 2022 03:11
Last Modified:	17 Feb 2022 03:11
URI:	http://repository.stipram.ac.id/id/eprint/727

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