PENGARUH BRAND AWARENESS TERHADAP KEPUTUSAN MENGINAP DI SMEDI COLIVING AND COFFEE YOGYAKARTA

Erlinda, Afreza (2024) PENGARUH BRAND AWARENESS TERHADAP KEPUTUSAN MENGINAP DI SMEDI COLIVING AND COFFEE YOGYAKARTA. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

	Text AFREZA ERLINDA_2307651_ARTIKEL ILMIAH_COVER-ABSTRACT-BAB I-BAB V-DAFTAR PUSTAKA.pdf Download (1MB)
	Text AFREZA ERLINDA_2307651_ARTIKEL ILMIAH.pdf Restricted to Repository staff only Download (1MB)

Abstract

The purpose of this research is to analyze the influence of brand awareness on the decision to stay at Smedi Coliving and Coffee Yogyakarta. This study collected data quantitatively involving 97 respondents who stayed during the period of January-October 2024. All tests in this study were used to analyze the data obtained from the questionnaires distributed to the 97 respondents. From the analysis results that have been conducted, it shows that brand awareness directly influences visitors' decisions to stay at Smedi Coliving And Coffee Yogyakarta by 59.8%, while the remaining 40.2% is influenced by other variables not included in this study. Overall, the findings of this research indicate that the decision to stay at Smedi Coliving And Coffee Yogyakarta is significantly and positively influenced by brand awareness.

Actions (login required)

View Item