Budianto, Agung (2025) PENGARUH MEDIA SOSIAL INSTAGRAM DAN ATRAKSI WISATA TERHADAP MINAT BERKUNJUNG DI LEMBAH OYA KABUPATEN BANTUL. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.
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Agung Budianto_216811_ARTIKEL ILMIAH_COVER-ABSTRACT-BAB I-BAB V-DAFTAR PUSTAKA.pdf Download (3MB) |
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Abstract
This study aims to analyze the influence of Instagram social media and tourist attractions on visiting interest in Oya Valley, Bantul Regency. Using a quantitative approach, this study involved 100 respondents randomly selected from visitors to the Oya Valley. Data were collected through questionnaires that measured the variables of Instagram social media, tourist attractions, and visiting interest. The results of the analysis show that Instagram social media has a significant influence on visiting interest, with a significance value of 0.000. In addition, tourist attractions also have a significant effect with a significance value of 0.001. The simultaneous test shows that the two variables together have an effect on visiting interest with an F value of 42,578 and a significance of 0.000. This study concludes that promotion through social media and the development of attractive tourist attractions can increase interest in visiting the Oya Valley.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Uncontrolled Keywords: | Oya Valley, Instagram Social Media and Attractions, Interest in Visiting |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure |
| Divisions: | S-1 Pariwisata |
| Depositing User: | Library Admin |
| Date Deposited: | 17 Jan 2026 06:16 |
| Last Modified: | 17 Jan 2026 06:16 |
| URI: | http://repository.stipram.ac.id/id/eprint/5663 |
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