PENGARUH DAYA TARIK WISATA DAN PROMOSI TERHADAP MINAT BERKUNJUNG KEMBALI DI MUSEUM BENTENG VREDEBURG YOGYAKARTA

Maisusanti, Apsah (2024) PENGARUH DAYA TARIK WISATA DAN PROMOSI TERHADAP MINAT BERKUNJUNG KEMBALI DI MUSEUM BENTENG VREDEBURG YOGYAKARTA. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

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Abstract

This research aims to determine the effect of tourist attractions on the interest in revisiting, the effect of promotion on the interest in revisiting, and the effect of tourist attractions and promotions on the interest in revisiting at the Vredeburg Fort Museum. This study uses a quantitative method with descriptive analysis. The sample taken was 100 respondents then the sampling technique was simple random sampling. The analysis in this study used multiple linear regression analysis, classical assumption tests, T tests, F tests, and determination coefficient tests. The results of the study indicate that there is a positive and significant influence with a coefficient value of 0.222 on tourist attractions on the interest in revisiting, there is a positive and significant influence with a coefficient value of 0.675 on promotions on the interest in revisiting, and there is a simultaneous influence of 60.9% on tourist attractions and promotions on the interest in revisiting at the Vredeburg Fort Museum.

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