PENGARUH FASILITAS DAN PELAYANAN TERHADAP MINAT BERKUNJUNG WISATAWAN PADA WANA WISATA SRENI INDAH DI JEPARA JAWA TENGAH

Adi, Arka Yogantara (2025) PENGARUH FASILITAS DAN PELAYANAN TERHADAP MINAT BERKUNJUNG WISATAWAN PADA WANA WISATA SRENI INDAH DI JEPARA JAWA TENGAH. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

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Abstract

The development of facilities and services at a tourist attraction is expected to positively influence the interest in visiting. One of the completed agendas at the Wana Wisata Sreni Indah tourist destination in Jepara, Central Java, was the construction of several facilities and the improvement of service quality, aiming to enhance both facilities and services. This development was carried out from November 2024 and completed in February 2025, with the hope of attracting more tourist visits. This study aims to examine and analyze the influence of facilities and services on tourists' interest in visiting Wana Wisata Sreni Indah in Jepara after the development. The type of research used is quantitative with a descriptive analysis approach. The sample used is incidental sampling, targeting tourists visiting Wana Wisata Sreni Indah in Jepara, with a total of 96 respondents. Hypothesis testing was conducted using multiple linear regression analysis, and classical assumption tests were used as supporting analysis. The results showed that there is an influence of the facilities variable on the interest in visiting, amounting to 87.1%, while the remaining 12.9% is influenced by other factors not included in this study. The findings indicate that: (1) facilities have a significant effect on tourists' visiting interest, with a t-count value of 8.343 > t-table value of 1.98552 and a significance value of 0.001 < 0.05; (2) services do not have a significant effect on tourists' visiting interest, with a t-count of 1.560 < t-table of 1.98552 and a significance value of 0.122 > 0.05; (3) facilities and services simultaneously have a significant effect on tourists' interest in visiting, with an Fcount of 313.308 > F-table of 3.943 and a significance value of 0.001 < 0.05.

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