PENGARUH MEDIA SOSIAL INSTAGRAM DAN PENGALAMAN BERKUNJUNG TERHADAP KEPUASAN WISATAWAN DI PUNCAK SOSOK YOGYAKARTA

Laili, Arsilawati (2025) PENGARUH MEDIA SOSIAL INSTAGRAM DAN PENGALAMAN BERKUNJUNG TERHADAP KEPUASAN WISATAWAN DI PUNCAK SOSOK YOGYAKARTA. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

	Text ARSILAWATI LAILI_216649_ARTIKEL ILMIAH-COVER-ABSTRACT-BAB I-BAB V-DAFTAR PUSTAKA.pdf Download (3MB)
	Text ARSILAWATI LAILI_216649_ARTIKEL ILMIAH.pdf Restricted to Repository staff only Download (3MB)

Abstract

This study aims to examine the influence of Instagram social media and visiting experiences on tourist satisfaction at Puncak Sosok, Yogyakarta. The research was conducted using a quantitative method with data collected through questionnaires. The analysis involved validity and reliability testing, classical assumption testing, multiple regression analysis, t-test, F-test, and adjusted R square. The results revealed that both Instagram and visiting experience significantly influence tourist satisfaction at Puncak Sosok. Based on the partial test (t-test), Instagram showed a significance value of 0.000 with a regression coefficient of 0.234, indicating that greater exposure to Instagram content tends to increase tourist satisfaction. Meanwhile, visiting experience also demonstrated a significant effect, with a significance value of 0.000 and a higher regression coefficient of 0.408, suggesting that direct experiences contribute more substantially to satisfaction than social media. The simultaneous test (F-test) yielded an F value of 46.486 and a significance of 0.000, confirming that both variables together have a significant impact on satisfaction. Furthermore, the adjusted R square value of 0.479 indicates that 47.9% of the variation in tourist satisfaction can be explained by the influence of Instagram and visiting experiences, while the remaining variation is attributed to other factors not included in this model.

Actions (login required)

View Item