PENGARUH DAYA TARIK DAN FASILITAS WISATA TERHADAP KEPUASAN PENGUNJUNG DI KEBUN RAYA WOLOBOBO KABUPATEN NGADA FLORES

Rando, Ayustina Silvia (2025) PENGARUH DAYA TARIK DAN FASILITAS WISATA TERHADAP KEPUASAN PENGUNJUNG DI KEBUN RAYA WOLOBOBO KABUPATEN NGADA FLORES. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

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Abstract

This study aims to analyze the influence of tourist attractions and facilities on visitor satisfaction at Wolobobo Botanical Garden, Ngada Regency, Flores. Tourist attractions include natural beauty and the variety of activities offered, while facilities encompass accommodation, information services, and overall visitor comfort. The research employed a quantitative method with a survey approach, where data were collected through questionnaires distributed to 91 respondents who had previously visited Wolobobo Botanical Garden. Data analysis was conducted using multiple linear regression to examine the relationship between variables. The results indicate that tourist attractions have a positive and significant effect on visitor satisfaction, with a significance value of 0.03. This implies that the more appealing the attractions are perceived, the higher the level of visitor satisfaction. Additionally, tourism facilities also significantly influence visitor satisfaction, with a significance value of 0.00. Visitors who are satisfied with the available facilities tend to have a more positive overall experience during their visit.

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