PENGARUH ATRAKSI WISATA BUDAYA DAN PENGALAMAN BERKUNJUNG TERHADAP KEPUASAN WISATAWAN DI DESA WISATA BRAYUT KABUPATEN SLEMAN

Maharani, Carissa Arana Prayagati (2025) PENGARUH ATRAKSI WISATA BUDAYA DAN PENGALAMAN BERKUNJUNG TERHADAP KEPUASAN WISATAWAN DI DESA WISATA BRAYUT KABUPATEN SLEMAN. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

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Abstract

Brayut Tourism Village in Sleman Regency is a cultural tourism destination that offers direct experiences to tourists trough various traditional activities. This study aims to determine the extent to which cultural tourism attractions and visiting experiences affect tourist saticfaction. Quantitative methods were used with multiple linear analysis techniques on 100 respondents. The results showed thath cultural tourism attractions and visiting experiences significantly influenced tourist satisfaction, both partially and simultaneously. The coeffficient of determination (R 2 ) value of 0,652 indicates that 65,2% of the variation in tourist satisfaction can be explained bu cultural tourism attractions and visiting experiences. This study is expected to provide empirical contributions to the development of village tourism that is oriented towards culture and experience, as well as being the basis for creating strategies to increase tourist attractiveness and satisfaction sustainably.

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