PENGARUH KEPUASAN WISATAWAN DAN ATRAKSI TERHADAP MINAT BERKUNJUNG KEMBALI DI PANTAI PARANGTRITIS

Hutasoit, Daniel Kharisma (2024) PENGARUH KEPUASAN WISATAWAN DAN ATRAKSI TERHADAP MINAT BERKUNJUNG KEMBALI DI PANTAI PARANGTRITIS. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

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Abstract

This Study aims to determine the effect of Tourist Satisfaction on Revisit Intention, the effect of Tourist Attractions on Revisit Intention, and the simultaneous effect of both Tourist Satisfaction and Tourist Attractions on Revisit Intention at Parangtritis Beach, Yogyakarta. This research employs a quantitative method with descriptive analysis. The sample consists of 100 respondents selected using the simple random sampling technique. The analysis in this Study utilizes multiple linear regression, classical assumption tests, t-test, F-test, and the coefficient of determination test.The results indicate a positive and significant effect of Tourist Satisfaction on Revisit Intention, with a regression coefficient value of 0.591. Additionally, the Tourist Attractions variable also shows a positive and significant effect, with a regression coefficient value of 0.455 on Revisit Intention. Simultaneously, Tourist Satisfaction and Tourist Attractions contribute 79.3% to the variance in Revisit Intention, while the remaining 20.7% is influenced by other factors not examined in this Study.

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