PENGARUH DAYA TARIK WISATA DAN CITRA WISATA TERHADAP MINAT KUNJUNG ULANG WISATAWAN DI PANTAI NGOBARAN GUNUNGKIDUL

Narendra, Danis Oktavian (2025) PENGARUH DAYA TARIK WISATA DAN CITRA WISATA TERHADAP MINAT KUNJUNG ULANG WISATAWAN DI PANTAI NGOBARAN GUNUNGKIDUL. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

	Text DANIS OKTAVIAN NARENDRA_184012_ARTIKEL ILMIAH-COVER-ABSTRACT-BAB I-BAB V-DAFTAR PUSTAKA.pdf Download (2MB)
	Text DANIS OKTAVIAN NARENDRA_184012_ARTIKEL ILMIAH.pdf Restricted to Repository staff only Download (2MB)

Abstract

This study analyzed the influence of tourist attractions and destination image on tourists' revisit intentions at Ngobaran Beach, Gunungkidul. This study was motivated by the fact that tourism serves as a source of foreign exchange for the country. Tourism has become a growing necessity for the community, so its management must be carried out appropriately and involve various parties. The study used a quantitative approach, collecting questionnaire data from 96 respondents. Data analysis was conducted using multiple linear regression to examine the relationship between the independent variables (tourist attractions and destination image) and the dependent variable (revisit intentions). The results showed that tourist attractions and destination image both partially and simultaneously significantly influenced tourists' revisit intentions. Attraction factors such as unique natural surroundings, facilities, and accessibility significantly contributed to attracting tourists. A positive destination image, such as cleanliness, safety, and service, was also a key factor in driving tourist loyalty. In conclusion, increasing tourist attractions and managing destination image effectively can increase revisit intentions. This study recommends that tourism managers improve facilities, maintain cleanliness, and increase social media-based promotions to strengthen the positive image of Ngobaran Beach. Further research is recommended to explore the influence of other variables, such as promotion and price, on attracting returning tourists.

Actions (login required)

View Item