ANALISIS EFEKTIVITAS TIKTOK TERHADAP KEPUTUSAN BERKUNJUNG GEN-Z DARI KALIMANTAN UTARA DI YOGYAKARTA MELALUI PENDEKATAN UTAUT2

Sau, Delfi Paskah Kristiani (2025) ANALISIS EFEKTIVITAS TIKTOK TERHADAP KEPUTUSAN BERKUNJUNG GEN-Z DARI KALIMANTAN UTARA DI YOGYAKARTA MELALUI PENDEKATAN UTAUT2. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

Text DELFI PASKAH KRISTIANI SAU-216398-ARTIKEL ILMIAH-COVER-ABSTRACT-BAB I-BAB V-DAFTAR PUSTAKA.pdf Download (4MB)

Abstract

TikTok social media is one of them platform digital which is widely used to convey information, including information about interesting tourist attractions. This makes TikTok used by Generation Z from North Kalimantan to find tourist attractions in Yogyakarta. The aim of this research is to determine the effectiveness of Tiktok in influencing the decision to visit Gen-Z from North Kalimantan to travel to Yogyakarta based on the UTAUT2 approach and to analyze the role of the UTAUT2 variable in explaining the influence of Tiktok's effectiveness on the decision to visit Gen Z from North Kalimantan in Yogyakarta. Quantitative research methods use simple linear regression models and descriptive statistics. The results of the research show that the influence of X to Y effectively using t value 6.903 > table t 0.677 and determination coeficient value as much 0.327 or with percentage effective X to Y 32.7%.

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