PENGARUH ATRAKSI WISATA DAN AKSESIBILITAS TERHADAP KEPUASAN BERKUNJUNG WISATAWAN TITIK NOL KILOMETER YOGYAKARTA

Oktaviani, Dini (2024) PENGARUH ATRAKSI WISATA DAN AKSESIBILITAS TERHADAP KEPUASAN BERKUNJUNG WISATAWAN TITIK NOL KILOMETER YOGYAKARTA. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

Text DINI OKTAVIANI_2307698_ARTIKEL ILMIAH-COVER-ABSTRACT-BAB I-BAB V-DAFTAR PUSTAKA.pdf Download (3MB)

Abstract

In Yogyakarta there are many tourist attractions of various types, one of which is the Zero Kilometer Point. Zero Point itself is a crossroad which has become a tourist icon for the city of Jogja. This research aims to analyze whether there is an influence of attractions and accessibility on tourist satisfaction when visiting the Zero Kilometer Point. This type of research uses quantitative descriptive methods. The population in this research is tourists who have visited the Zero Point destination. The sample in this study consisted of 100 respondents, with sampling using a purposive sampling technique. The data source that will be collected uses a questionnaire. Data analysis uses multiple linear regression. The results of the data in this study can be concluded that the tourist attraction variable has a calculated t value of t>t table (2.343>1.985) sig.<0.05(0.021<0.05) and accessibility has a calculated t value of t>t table (2.754> 1.985) sig.< 0.05(0.007<0.05) has a significant positive influence on visit satisfaction with a calculated f value > f table (14.034>3.09) sig.0.000<0.05 at the Zero Kilometer Point in Yogyakarta.

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