PENGARUH ATRAKSI DAN AKSESIBILITAS TERHADAP KEPUASAN WISATAWAN DI KAMPUNG WISATA PURBAYAN KOTAGEDE YOGYAKARTA

Naharudin, Disa Zakiyyah (2025) PENGARUH ATRAKSI DAN AKSESIBILITAS TERHADAP KEPUASAN WISATAWAN DI KAMPUNG WISATA PURBAYAN KOTAGEDE YOGYAKARTA. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

Text DISA ZAKIYYAH NAHARUDIN_206209_ARTIKEL ILMIAH-COVER-ABSTRACT-BAB I-BAB V-DAFTAR PUSTAKA.pdf Download (4MB)

Abstract

This study aims to determine the effect of attraction and accessibility on tourist satisfaction in Purbayan Tourism Village, Kotagede, Yogyakarta. The research method used is quantitative method with a multiple linear regression approach. Data were collected through questionnaires from 95 tourist respondents. The results show that both attraction and accessibility significantly influence tourist satisfaction, both partially and simultaneously. The coefficient of determination (R²) value of 0.563 indicates that 56.3% of the variation in tourist satisfaction can be explained by these two variables. Accessibility has a more dominant influence than attraction. Based on the findings, improving access facilities to the location and developing attractions based on local culture are recommended to enhance the tourist experience and satisfaction.

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