PENGARUH ATRAKSI, AKSESIBILITAS, DAN AMENITAS TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN KE BLUE LAGOON SLEMAN

Cecilia, Dita Virgi (2025) PENGARUH ATRAKSI, AKSESIBILITAS, DAN AMENITAS TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN KE BLUE LAGOON SLEMAN. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

Text DITA VIRGI CECILIA-216865-ARTIKEL ILMIAH-COVER-ABSTRACT-BAB I-BAB V-DAFTAR PUSTAKA.pdf Download (3MB)

Abstract

This study aims to analyze the extent to which attractions, accessibility, and amenities influence tourists' decisions in choosing to visit the Blue Lagoon Sleman destination. These three variables are known as key factors in tourism destination development, as they can affect tourists' perceptions and preferences in selecting a travel destination. This study used a descriptive quantitative approach through a survey method, with data collection techniques in the form of questionnaires distributed to 100 tourists who had visited the Blue Lagoon Sleman. The research instrument was tested for validity and reliability to ensure the quality of the data used. In addition, classical assumption tests such as normality, multicollinearity, and heteroscedasticity were also conducted to ensure the feasibility of the regression model applied.Data analysis was performed using multiple linear regression, which was used to examine the influence of each variable both partially and simultaneously on tourists' visiting decisions. The results of the analysis indicate that individually, attractions and amenities have a significant influence on visiting decisions, whereas accessibility does not have a significant effect. However, simultaneously, the three variables have a significant influence on tourists’ decisions in choosing Blue Lagoon as a travel destination.This indicates that although accessibility has not yet become a dominant factor, the combination of attractions and amenities remains a primary consideration for tourists. The findings of this study are expected to provide strategic recommendations for Blue Lagoon management in developing tourist attractions, improving the quality of facilities, and paying attention to accessibility aspects in order to encourage an increase in future tourist visits.

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