PENGARUH HARGA TIKET MASUK, FASILITAS DAN AKSESIBILITAS TERHADAP MINAT BERKUNJUNG KE TAMAN SARI YOGYAKARTA

Anjeny, Echy Nurdikayola (2025) PENGARUH HARGA TIKET MASUK, FASILITAS DAN AKSESIBILITAS TERHADAP MINAT BERKUNJUNG KE TAMAN SARI YOGYAKARTA. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

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Abstract

Taman Sari, a historic site associated with the Yogyakarta Palace, was built in the 18th century under the reign of Sultan Hamengkubuwono I. It stands as a significant emblem of Yogyakarta's cultural and historical tourism. This research aims to analyze how ticket prices, available amenities, and accessibility influence tourist interest in visiting Taman Sari Yogyakarta, with the goal of enhancing and maintaining tourist numbers. The study utilizes a quantitative descriptive method, employing incidental sampling to gather data from 100 tourists. Data collection was carried out through documentation, observation, and questionnaires. To evaluate the effects of the independent variables on the dependent variable, multiple linear regression analysis was conducted. The results indicate that while ticket prices have some effect on tourists' interest in Taman Sari Yogyakarta, this impact is not substantial. Conversely, the availability of amenities significantly influences tourist interest. Additionally, accessibility appears to have a minor effect on visitors' interest in Taman Sari Yogyakarta. Finally, the combined analysis reveals that tourist interest in Taman Sari Yogyakarta is significantly affected by ticket pricing, amenities, and accessibility.

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