PENGARUH DAYA TARIK WISATA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PENGUNJUNG DI RAMAYANA BALLET PRAMBANAN

Silitonga, Elsya Day (2025) PENGARUH DAYA TARIK WISATA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PENGUNJUNG DI RAMAYANA BALLET PRAMBANAN. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

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Abstract

Ramayana Ballet Prambanan is one of the icons of cultural tourism in Yogyakarta, famous for staging a ballet based on the epic story of Ramayana. This performance combines traditional dance art with the magnificent background of Prambanan Temple, making it one of the main attractions for domestic and foreign tourists. This study aims to determine the effect of Tourism Attraction and Service Quality on Visitor Satisfaction at Ramayana Ballet Prambanan, The method used is quantitative quantitative approach was chosen because it allows researchers to obtain numerical data that can be analyzed statistically. According to the results of research conducted through distributing questionnaires, information was found regarding the profile of respondents based on gender, age and occupation. The validity test is used to determine the validity or validity of an instrument. The method applied is to compare the value of r count with r table, where r table uses a significance of 0.05 with a two-sided test and the amount of data (n) 100, df n-2. Then obtained df 98, then obtained r table of 0.196. Reliability test aims to test the reliability of a measurement regarding the stability and consistency of the instrument measuring concepts and helping to assess the accuracy of a measurement. A research instrument is said to be reliable if the test shows Cronbach Alpha 0.6.

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