PENGARUH DAYA TARIK WISATA DAN FASILITAS TERHADAP MINAT BERKUNJUNG KEMBALI WISATAWAN DI JOGJA NATIONAL MUSEUM YOGYAKARTA

Wardani, Erlinda Kusuma (2024) PENGARUH DAYA TARIK WISATA DAN FASILITAS TERHADAP MINAT BERKUNJUNG KEMBALI WISATAWAN DI JOGJA NATIONAL MUSEUM YOGYAKARTA. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

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Abstract

This research was conducted with the aim of measuring the influence of tourist attraction variables and facilities on tourist interest in visiting the Jogja National Museum Yogyakarta. The research method used in this research is a quantitative method. The sampling technique uses a purposive sampling technique, with a nonprobability sampling approach. The data collection stage was carried out through questionnaires distributed to respondents, and a total of 100 respondents were obtained. The data provided by respondents in this study was measured using a Likert scale and processed using the SPSS program. The data analysis technique was carried out through multiple linear regression analysis. The results of this research show that: (1) The significant value of the tourist attraction variable is 0.003 < 0.05 and the comparative value of tcount > ttable is 3.041 > 1.660, which means that the tourist attraction variable (X1) has a significant effect on tourist interest in visiting (Y). . (2) The significant value of the amenity variable is 0.000 < 0.05 and the comparative value of t count > t table is 9.204 > 1.660, which means that the amenity variable (X2) has a significant effect on tourist interest in visiting (Y). And the F test results show that the calculated F value > F table is 130.388 > 3.09 and the significance value is 0.000 < 0.05. This states that the results of the f test show that the variables of tourist attraction and facilities together have a significant effect on the variable of tourist interest in visiting.

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