PENGARUH KUALITAS LAYANAN TERHADAP MINAT KUNJUNGAN ULANG DI WISATA ALAM POSONG, KABUPATEN TEMANGGUNG, JAWA TENGAH

Latifa, Fanisa Nur (2025) PENGARUH KUALITAS LAYANAN TERHADAP MINAT KUNJUNGAN ULANG DI WISATA ALAM POSONG, KABUPATEN TEMANGGUNG, JAWA TENGAH. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

Text FANISA NUR LATIFA_216582_ARTIKEL ILMIAH-COVER-ABSTRACT-BAB I-BAB V-DAFTAR PUSTAKA.pdf Download (3MB)

Abstract

This research was conducted to investigate the effect of service quality on repeat visit interest at Posong Nature Tourism, Temanggung Regency, Central Java. The independent variable in this research is service quality, and the dependent variable is repeat visit interest. Improving service quality is necessary to attract tourists. The approach used was descriptive quantitative with random sampling of 100 respondents taken from the tourist population. The data was obtained from observation, questionnaires, and documentation. Based on the data analysis, the results of the research showed that there was a positive and significant influence of the service quality variable on the repeat visit interest variable at Posong Nature Tourism.

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