PENGARUH MEDIA SOSIAL TIKTOK TERHADAP KUNJUNGAN WISATA KULINER DI PRAWIROTAMAN YOGYAKARTA

Masriani, Fitria (2024) PENGARUH MEDIA SOSIAL TIKTOK TERHADAP KUNJUNGAN WISATA KULINER DI PRAWIROTAMAN YOGYAKARTA. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

Text FITRIA MASRIANI_2307662_ARTIKEL ILMIAH-COVER-ABSTRACT-BAB I-BAB V-DAFTAR PUSTAKA.pdf Download (3MB)

Abstract

Prawirotaman, a tourist destination in Yogyakarta, is increasingly popular among both local and international tourists. Every year, the area experiences a rise in the number of visitors, which is suspected to be influenced by the content shared on social media, particularly TikTok. This study aims to analyze the impact of TikTok on culinary tourism preferences in Prawirotaman. The research was conducted from August to October 2023 using a quantitative approach. The analysis reveals that TikTok has an influence of 70.9% on visitors' decisions when choosing culinary destinations in Prawirotaman. These findings suggest that culinary content shared on TikTok significantly affects tourists' interest in visiting local culinary spots. This study provides valuable insights for tourism industry stakeholders in designing marketing strategies for culinary tourism destinations by leveraging social media as a promotional tool that can reach a broader and more diverse audience.

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