PENGARUH ATRAKSI DAN AKSESIBILITAS DESTINASI WISATA AIR TERJUN CUNCA WULANG TERHADAP TINGKAT KEPUASAN WISATAWAN

Servina, Flotilda (2024) PENGARUH ATRAKSI DAN AKSESIBILITAS DESTINASI WISATA AIR TERJUN CUNCA WULANG TERHADAP TINGKAT KEPUASAN WISATAWAN. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

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Abstract

Cunca Wulang waterfall is one of the destinations that has the potential to be developed, not only that, Cunca Wulang waterfall also has meaning, Cunca means waterfall while Wulang means moon. the meaning of this gift is a waterfall that can be seen from above like falling from the moon. So that by developing this cunca wulang waterfall can be better and widely recognized by people. Therefore, the purpose of this research is to find out what aspects can affect tourist satisfaction. The purpose of this study is to determine: (1) the effect of Attractions and Accessibility on tourist satisfaction at Cunca Wulang waterfall tourist destination, (2) the most dominant influence between attractions and accessibility on tourist satisfaction at Cunca Wulang waterfall tourist destination. This study uses multiple linear regression analysis methods. The population in this study were visitors to the cunca wulang waterfall tourist destination who had visited and knew information about the cunca wulang waterfall tourist destination. The sampling technique uses a non-probability sampling technique, namely purposive sampling technique with sampling based on certain considerations. The data collection technique uses a questionnaire that has been tested for validity and reliability. For data analysis techniques using multiple linear regression. The results of this study indicate that The most dominant influence between the attraction variable and the accessibility variable on tourist satisfaction at the cunca wulang waterfall destination is the attraction variable, this conclusion is based on the results of the Partial Test hypothesis (t).

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