PENGARUH PROMOSI DAN ATRAKSI WISATA TERHADAP MINAT KUNJUNGAN WISATAWAN DI OBYEK WISATA ASIA HERITAGE PEKANBARU, RIAU

Rahman, Ibadur (2025) PENGARUH PROMOSI DAN ATRAKSI WISATA TERHADAP MINAT KUNJUNGAN WISATAWAN DI OBYEK WISATA ASIA HERITAGE PEKANBARU, RIAU. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

Text IBADUR RAHMAN_216835_COVER-ABSTRACT-BAB I-BAB V-DAFTAR PUSTAKA.pdf Download (3MB)

Abstract

This study aims to analyze the effect of promotion and tourism attractions on tourists' intention to visit Asia Heritage Tourist Attraction in Pekanbaru, Riau. The research method used is quantitative with a survey approach, using questionnaires to collect data from 100 randomly selected respondents. The urgency of this research lies in understanding the factors influencing tourists' visit intentions, especially in the context of tourist destinations in Pekanbaru. The analysis results show that promotion does not have a significant effect on tourists' visit intention, while tourism attractions have a significant positive effect. Additionally, the simultaneous test indicates that both promotion and tourism attractions significantly affect tourists' intention to visit. These findings provide valuable insights for destination managers to focus on developing attractive tourism attractions, as this factor has a more direct impact on tourists' decision to visit. Although promotion plays a role, tourism attractions are more dominant in enhancing visit intentions. This study contributes to the development and marketing strategies of tourist destinations in Pekanbaru, Riau.

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