PENGARUH MEDIA SOSIAL INSTAGRAM TERHADAP WISATAWAN DALAM MENENTUKAN TUJUAN DESTINASI WISATA Studi Pada: Sport Event Tourism Volcano Run, Sleman 2019

Muhammad, A.Abdillah (2019) PENGARUH MEDIA SOSIAL INSTAGRAM TERHADAP WISATAWAN DALAM MENENTUKAN TUJUAN DESTINASI WISATA Studi Pada: Sport Event Tourism Volcano Run, Sleman 2019. Masters thesis, Sekolah Tinggi Pariwisata Ambarrukmo (STIPRAM) Yogyakarta.

	Text Cover-Abstract-BAB I.pdf Download (2MB)
	Text BAB V.pdf Download (3MB)
	Text DAFTAR PUSTAKA.pdf Download (2MB)
	Text A.Abdillah Muhammad (17010022).pdf Restricted to Registered users only Download (3MB)

Abstract

The purpose of this research was to find out the possible influences Instagram as social media towards tourists’ destination travel planning and the role of Instagram usage. The results are expected to provide the guidance for tourism industry to optimize Instagram as a marketing strategy. The theoretical framework consists of consumer behavior, Social Media Marketing and Instagram in the context of tourism and travel. This theory is based on literature review and analysing Instagram accounts. This research conducted based on quantitative methods in form of an online surveys. The survey was conducted with Google Form devices and was targeted to participants of Event Volcano Run 2019. The respondents were aged 18-32 who live in Yogyakarta, and actively using Instagram The survey included questions about people’s travel habits, travel planning behaviour, Instagram usage and attitudes towards user-generated content. The survey results were analyzed using SPSS and Google Form statistics. According to the results of the study 65.4% of respondents agreed that Instagram is a source of media information and inspiration in making travel planning. But Instagram is not the only source used, because people tend to use various sources to get information when planning their travels. The study also found that people trust more on user-generated content than information coming from service providers. Photos shared by real travelers and Influencer are considered important when planning. The result of this research suggests that marketers in tourism industry should using Instagram social media in optimizing the consumers according to their target market.

Actions (login required)

View Item