STRATEGI PENGEMBANGAN WISATA PANTAI KAMPUNG PRAU GUNA MENINGKATKAN KUNJUNGAN WISATA DI MASA ADAPTASI KEBIASAAN BARU DI KABUPATEN JEPARA PROVINSI JAWA TENGAH

Zulaika, Anita (2022) STRATEGI PENGEMBANGAN WISATA PANTAI KAMPUNG PRAU GUNA MENINGKATKAN KUNJUNGAN WISATA DI MASA ADAPTASI KEBIASAAN BARU DI KABUPATEN JEPARA PROVINSI JAWA TENGAH. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

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Abstract

This Prau Village Beach Tour is one of the restaurants or places to eat on the famous beach in Jepara Regency. This tour is located in Bandengan Village, Jepara District, Central Java. Kampung Prau Beach has stunning views, especially in the afternoon. This research is intended to understand and know the role of managers and the community as well as the Government regarding the development of Kampung Prau Beach Tourism in the Covid-19 Pandemic condition in order to increase tourist visits. The method used in the research is a qualitative method. The data used are primary data and secondary data. Then make data collection techniques carried out by observation, interviews and documentation. Data analysis was performed using the SWOT analysis technique.

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