PENGELOLAAN BERBASIS GREEN MARKETING DI DESA WISATA GABUGAN SEBAGAI UPAYA AKSELERASI DAYA TARIK WISATAWAN (Studi Kasus Pada Wisatawan Pengolahan Barang Bekas Di Desa Wisata Gabugan)

Haqiqi, Erlina (2021) PENGELOLAAN BERBASIS GREEN MARKETING DI DESA WISATA GABUGAN SEBAGAI UPAYA AKSELERASI DAYA TARIK WISATAWAN (Studi Kasus Pada Wisatawan Pengolahan Barang Bekas Di Desa Wisata Gabugan). Bachelor thesis, Sekolah Tinggi Pariwisa Ambarrukmo Yogyakarta.

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Abstract

Used goods management is one of the tourist objects in the Gabugan Tourism Village. The management carried out in this tourist attraction uses a green marketing strategy in its marketing, by promoting the concept of natural tourist and education, creating a market segmentation consisting of various tourist profiles, although there are still a few shortcomings in its operations. This research was conducted to find the appropriate implementation of green marketing strategies for managers, so as to increase tourist visits. This research uses qualitative research methods, where the technique uses the data using observation, interviews, documentation and SWOT analysis.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Used Goods Management, Green Marketing, Gabugan Tourism Village
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions:	Pariwisata
Depositing User:	Library Admin
Date Deposited:	18 Jul 2023 01:57
Last Modified:	18 Jul 2023 01:57
URI:	http://repository.stipram.ac.id/id/eprint/1712

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