STRATEGI PEMASARAN WATERPARK CITRA GRAND MUTIARA UNTUK MENINGKATKAN JUMLAH WISATAWAN DI SLEMAN YOGYAKARTA

Dewintasari, Stefanie Maria (2018) STRATEGI PEMASARAN WATERPARK CITRA GRAND MUTIARA UNTUK MENINGKATKAN JUMLAH WISATAWAN DI SLEMAN YOGYAKARTA. Bachelor thesis, STIPRAM Yogyakarta.

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Abstract

Citra Grand Mutiara Waterpark has the potential things that deserves to be promoted because it is a modern water tour of today’s family choice. So this research aims to find out how is the Citra Grand Mutiara Waterpark marketing strategy to increase the visitor and what is the roles of the government in doing the marketing strategy at Citra Grand Mutiara Waterpark. The method of research used is descriptive qualitative. Techniques data collection used are observation, interviews, quistionnarires, documentary, literature study, and study document. Processing data technique are reduction, process of presenting data and take the conclusions. Technique of analysis is SWOT analysis. Based on the research explains that Citra Grand Mutiara Waterpark has done a very good marketing. The government has not helped in funding and promotion yet because this Waterpark is a private property.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Waterpark, Marketing Strategy, Government
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions:	Hospitality
Depositing User:	Library Admin
Date Deposited:	17 Feb 2022 03:21
Last Modified:	17 Feb 2022 03:21
URI:	http://repository.stipram.ac.id/id/eprint/730

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