STRATEGI PENGELOLAAN SAUNG ANGKLUNG UDJO SEBAGAI WISATA UNGGULAN DI KOTA BANDUNG PADA MASA PANDEMI COVID-19

Dewi, Anggie Permata (2022) STRATEGI PENGELOLAAN SAUNG ANGKLUNG UDJO SEBAGAI WISATA UNGGULAN DI KOTA BANDUNG PADA MASA PANDEMI COVID-19. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

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Abstract

Saung Angklung Udjo is a tour based on culture and education and focus on preserving Angklung West Java's musical instruments. Saung Angklung Udjo, which has become a leading tourist attraction in the city of Bandung During the COVID-19 pandemic, there was a drastic decline in tourists due to several factors, such as activity. Therefore, the author conducted a study to analyze the state of Saung Angklung Udjo tourism during the covid-19 pandemic. The type of research used is Qualitative Descriptive with data collection techniques through observation, interview, documentation of data along with things that need to be analyzed through internal and external factors. Then analyze SWOT to find out what strategy to take. The research shows that it is necessary to optimize and develop related promotions, facilities, services, security, and cleanliness at Saung Angklung Udjo and improve the quality of tourism.

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