STRATEGI PENGEMBANGAN WISATA NUSA LEMBONGAN SEBAGAI DAYA TARIK WISATA DI PULAU BALI DALAM MENYAMBUT ERA ADAPTASI KEBIASAAN BARU

Listyaningrum, Annisa Ira (2022) STRATEGI PENGEMBANGAN WISATA NUSA LEMBONGAN SEBAGAI DAYA TARIK WISATA DI PULAU BALI DALAM MENYAMBUT ERA ADAPTASI KEBIASAAN BARU. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

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Abstract

Nusa Lembongan is a tourist area in Bali. This tourist area offers a variety of tourist objects in it, each of which has its own charm. The tourism potential of Nusa Lembongan is very large and can be developed according to the predetermined target market After the COVID-19 pandemic, Nusa Lembongan became one of the areas affected because there were no tourist visits at all. Several things must be prepared to develop the Nusa Lembongan tourist area, especially to face the normal era. The health protocols that have been set by the government have not yet been fully implemented in the Nusa Lembongan area, thus the development of Nusa Lembongan that can be done to face the new normal era, among others, by implementing the right health protocols and developing healing tourism tourism in Nusa Lembongan. Healing tourism or fitness tourism is one of the strategies that can be done in Nusa Lembongan considering that Nusa Lembongan is a tourist area that has almost the same attractiveness and potential as competitors, so a development strategy that can be done to become an identity or differentiator from competitors is by developing healing. tourism or fitness tourism. This type of tourism development is also considered very suitable to face the new normal era because most tourists have experienced fatigue or stress after facing the COVID-19 pandemic.

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