PELESTARIAN WEDANG TAHU SEBAGAI HIDANGAN PENUTUP TRADISIONAL DI YOGYAKARTA PADA MASA PANDEMI COVID-19

Putri, Athiya Danisa (2022) PELESTARIAN WEDANG TAHU SEBAGAI HIDANGAN PENUTUP TRADISIONAL DI YOGYAKARTA PADA MASA PANDEMI COVID-19. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

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Abstract

This study aims to form a strategic arrangement as an effort to preserve wedang tahu as a traditional dessert in Yogyakarta because it has the potential to compete with contemporary food in the Indonesian culinary world. During the current Covid-19, in conducting research, the author still adheres to the health protocols set by the Government of Indonesia. This scientific article research uses descriptive qualitative methods. Data collection techniques used are direct observation to the location of the sale of wedang tahu, open interviews with 100 informants using accidental sampling, documentation and literature studies from various sources on the internet. The results of the strategy from researching scientific articles on the preservation of wedang tahu as a traditional dish in Yogyakarta during the Covid-19 were carrying out promotional activities as a form of improving branding product, innovating products that make it easier for tourists so that they can be used as souvenirs and providing guarantees for halal products by taking care of halal certification to increase customer trust.

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