STRATEGI PROMOSI KAWASAN GOA JEPANG BANDUNG JAWA BARAT SEBAGAI DESTINASI WISATA BERBASIS HERITAGE

Nugroho, Aldi Eko (2018) STRATEGI PROMOSI KAWASAN GOA JEPANG BANDUNG JAWA BARAT SEBAGAI DESTINASI WISATA BERBASIS HERITAGE. Bachelor thesis, STIPRAM Yogyakarta.

	Text HALAMAN ABSTRACT.pdf Download (88kB)
	Text HALAMAN BAB I.pdf Download (81kB)
	Text HALAMAN BAB IV.pdf Download (63kB)
	Text HALAMAN DAFTAR PUSTAKA.pdf Download (71kB)
	Text ALDI EDO NUGROHO-1702672-STRATEGI PROMOSI KAWASAN GOA JEPANG BANDUNG JAWA BARAT SEBAGAI DESTINASI WISATA BERBASIS HERITAGE-FULLTEXT.pdf Restricted to Registered users only Download (32MB)

Abstract

The city of Bandung has an interesting tourism potential, one of which is Goa Japan. Goa relic on the colonial era is located in the middle of Bandung West Java. Qualitative research method is a research method based on postpositivism philosophy, used to examine the condition of natural objects. Technique of collecting data in this research is by observation, depth interview and documentation. And use SWOT analysis approach to process the data. Goa Japan Bandung have the appeal it lies in the middle Hutan Raya Juanda. Marketing strategy that must be done is to consider aspects of price, product, place, promotion and service to tourists. By improving human resources, facilities, improvements facilities and media campaign will facilitate these five aspects in order to increase tourist visits

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Goa Jepang Bandung, Marketing Strategy, Tourism
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions:	Hospitality
Depositing User:	Library Admin
Date Deposited:	13 Jan 2022 04:08
Last Modified:	13 Jan 2022 04:08
URI:	http://repository.stipram.ac.id/id/eprint/492

Actions (login required)

View Item