STRATEGI PENGEMBANGAN PANTAI MAWUN SEBAGAI DAYA TARIK WISATA DI LOMBOK TENGAH NUSA TENGGARA BARAT PADA MASA COVID 19

Paozan, Lalu Muhamad Yan (2022) STRATEGI PENGEMBANGAN PANTAI MAWUN SEBAGAI DAYA TARIK WISATA DI LOMBOK TENGAH NUSA TENGGARA BARAT PADA MASA COVID 19. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

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Abstract

Central Lombok Regency is one of the areas in West Nusa Tenggara which has various tourist destinations, both nature tourism and special interest tourism. Central Lombok Regency is surrounded by mountains, beaches, and small hills around it. Such conditions make Central Lombok Regency have very good potential and attractiveness to be developed, one of which is Mawun beach tourism which is located in Tumpak village, Pujut district, Central Lombok district. . This destination has attractions, namely white sand beaches, hills, sunsets, sunrises and surfing. However, the beauty and uniqueness of this tourist attraction still requires assistance and support from the local government and especially the surrounding community. This study uses qualitative research with data collection techniques obtained through observation, in-depth interviews and documentation. In order to obtain appropriate data, data triangulation techniques are used, while for data analysis using SWOT analysis

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