PENGARUH DIGITAL MARKETING TERHADAP PENINGKATAN KUNJUNGAN WISATAWAN KE PANTAI PULAU MERAH BANYUWANGI

Fadillah, Alfan (2024) PENGARUH DIGITAL MARKETING TERHADAP PENINGKATAN KUNJUNGAN WISATAWAN KE PANTAI PULAU MERAH BANYUWANGI. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

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Abstract

Pulau merah beach is a tourist attraction that is visited by many tourists. With the beauty of sunrise whice is famous for being beautiful and good, it is visited by many local and foreigh tourist. but in 2019 tourist visits decreased due to the covid 19 pandemic. However, in 2021 this tour experienced an increase again. This is due to one factor, namely the influence of digital marketing. Based on this data, the authors are interested in conducting research on the extent to which digital marketing influences the increase in tourist visits to pulau merah beach in Banyuwangi. The method to be used is descriptive-quantitative. First we collected data by distributing questionnaires to 113 respondents then after the data was collected, To produce accurate data, the authors use simple linear regression data analysis techniques including, classical assumption tests, and determination coefficients. After analyzing the data, it shows that digital marketing does have a very significant influence on increasing tourist visits topulau merah Beach in Banyuwangi .

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