PENGARUH CITRA DESTINASI DAN KEPUASAN WISATAWAN TERHADAP MINAT BERKUNJUNG KEMBALI WISATAWAN DI PANTAI SAMAS YOGYAKARTA

Jonathan, Andreas Stanley (2024) PENGARUH CITRA DESTINASI DAN KEPUASAN WISATAWAN TERHADAP MINAT BERKUNJUNG KEMBALI WISATAWAN DI PANTAI SAMAS YOGYAKARTA. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

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Abstract

Samas Beach has great potential to be developed as a premier tourist destination, offering a variety of natural and cultural uniqueness. Samas Beach is known for its large waves and stunning natural scenery. In addition to its beach charm, Samas Beach also features a lagoon, a river, and conservation areas rich in biodiversity. This study aims to analyze the impact of destination image and tourist satisfaction on tourists' intention to revisit Samas Beach. The methodology used in this research is descriptive quantitative. The sampling method applied in this study employs Slovin's formula, with data collected through questionnaires distributed to visitors at Samas Beach. The obtained data are then analyzed to determine the extent of the influence of destination image and tourist satisfaction on the intention to revisit. The findings of this study indicate that both destination image and tourist satisfaction significantly affect tourists' visitation intention, both partially and simultaneously. The conclusion emphasizes that a positive destination image, encompassing natural beauty, cleanliness, and adequate facilities, along with tourist satisfaction driven by service quality and overall experience at the destination, greatly contributes to tourists' desire to return. Recommendations for future research include exploring the influence of external factors such as attractions, accessibility, amenities, and ancillary services to gain further insights into the factors affecting tourists' intention to revisit..

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