PENGARUH PELAYANAN DAN MOTIVASI TERHADAP MINAT KUNJUNGAN ULANG WISATAWAN DI PANTAI KARANGBOLONG KABUPATEN KEBUMEN

Mahendra, Ardian Rico (2025) PENGARUH PELAYANAN DAN MOTIVASI TERHADAP MINAT KUNJUNGAN ULANG WISATAWAN DI PANTAI KARANGBOLONG KABUPATEN KEBUMEN. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

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Abstract

Kebumen is one of the regions that has significant potential in terms of natural tourism. One of its strengths lies in its coasta. l areas, which offer a variety of tourism potentials, pa. rticularly in the well-developed a. nd attractive beach tourism sector, such as Karangbolong Beach. Karangbolong Beach is a tourist destination that offers a scenic and unspoiled natural environment. The data collection method used in this study is a quantitative approach. The aim of this research is to determine whether service quality and motivation influence repeat tourist visits to Karangbolong Bea. ch, Kebumen. The results show that both service and motivation have a significant impact on tourists’ interest in making repeat visits. This indicates that improving service quality and strengthening tourist motivation are key factors in enhancing tourist loyalty and encoura. ging repeat visits to Karangbolong Beach.

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