PENGARUH DAYA TARIK WISATA DAN KUALITAS PELAYANAN TERHADAP LOYALITAS WISATAWAN PANTAI SLILI DI KABUPATEN GUNUNGKIDUL YOGYAKARTA

Uly, Beatriks Marten Huma (2024) PENGARUH DAYA TARIK WISATA DAN KUALITAS PELAYANAN TERHADAP LOYALITAS WISATAWAN PANTAI SLILI DI KABUPATEN GUNUNGKIDUL YOGYAKARTA. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

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Abstract

This study aims to determine the effect of tourist attraction and service on tourist loyalty at Slili Beach. The method used in this research is quantitative with a descriptive approach. Data was obtained through a questionnaire distributed to 100 respondents of tourists visiting Slili Beach. The results of the analysis show that partially tourist attraction has no significant effect on tourist loyalty, with a calculated t value of 0.456 < t table 1.984 and a significance of 0.649 > 0.05. Conversely, service quality has a significant effect on tourist loyalty, with t count 7.739> t table 1.984 and significance 0.000 <0.05. Simultaneously, tourist attraction and service quality have a significant effect on tourist loyalty with F count of 85.185 > F table 3.090 and significance 0.000 < 0.05. These results indicate that although tourist attraction has no effect individually, the combination of attraction and service together can increase tourist loyalty at Slili Beach.

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