NIAT BERKUNJUNG KEMBALI DAN MEREKOMENDASIKAN DESA WISATA BERBASIS INTEGRASI PENGELOLAAN RISIKO OPERASIONAL DENGAN KOMPONEN WISATA DI KABUPATEN BOGOR

Bahri, Asep Syaiful (2025) NIAT BERKUNJUNG KEMBALI DAN MEREKOMENDASIKAN DESA WISATA BERBASIS INTEGRASI PENGELOLAAN RISIKO OPERASIONAL DENGAN KOMPONEN WISATA DI KABUPATEN BOGOR. Doctoral thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

Text ASEP SYAIFUL BAHRI_223010005_DISERTASI - COVER-ABSTRACT-DAFTAR PUSTAKA.pdf Download (9MB)

Abstract

The development of tourist villages in Indonesia continues to increase. However, this growth has not been accompanied by improvements in the quality of their management. As a result, many tourist villages still experience issues related to visitor safety and comfort. One of the underlying causes is the lack of integration between operational risk management and the tourism components within these villages. This gap can lead to less memorable tourism experiences, which in turn affects tourists’ intentions to revisit and recommend the destination to others. This study aims to evaluate the integration of operational risk management with tourism components in relation to creating a memorable travel experience, evaluate the effect of a memorable travel experience on tourists' intention to revisit and to recommend the destination; and evaluate the moderating effect of perceived price on the relationship between a memorable travel experience and both the intention to revisit and the intention to recommend. A quantitative research method was employed, involving 480 respondents. Data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The findings reveal that the integration of operational risk management with tourism components significantly influences the creation of a memorable tourist experience, with a path coefficient of 0.875, t-statistic of 46.023, and a p-value of 0.000. A memorable tourist experience significantly affects both the intention to revisit (path coefficient = 0.252, t-statistic = 7.302, p-value = 0.000) and the intention to recommend (path coefficient = 0.879, t-statistic = 44.054, p-value = 0.000). Furthermore, the perceived price significantly moderates the relationship between a memorable tourist experience and the intention to revisit, with a negative path coefficient of 0.163, t-statistic of 5.345, and p-value of 0.000. However, the moderating effect of perceived price on the relationship between a memorable tourist experience and the intention to recommend is not significant (path coefficient = -0.025, t-statistic = 0.978, p-value = 0.328).

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