Ningsi, Devie Purnama (2025) PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN KE JALAN MALIOBORO KOTA YOGYAKARTA. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.
![[img]](https://repository.stipram.ac.id/style/images/fileicons/text.png) |
Text
DEVIE PURNAMA NINGSI-216399-ARTIKEL ILMIAH-COVER-ABSTRACT-BAB I-BAB V-DAFTAR PUSTAKA.pdf Download (1MB) |
Abstract
The rise of digitalization has redefined the development landscape of Indonesia's tourism sector, particularly by enhancing the prominence of Jalan Malioboro as a symbolic tourist destination in Yogyakarta. Nevertheless, the presence of digitally conveyed tourist opinions through Electronic Word of Mouth (e-WOM) presents a significant challenge. This research seeks to analyze how eWOM influences tourists' decisions to visit Jalan Malioboro. Adopting a quantitative approach with simple linear regression analysis, the study's findings demonstrate that e-WOM exerts a positive and statistically significant effect, accounting for 44.6% of the variance in visit decisions based on the coefficient of determination. The remaining influence is attributed to other factors beyond the scope of this study.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Uncontrolled Keywords: | Electronic Word of Mouth (e-WOM); Jalan Malioboro; Tourist Visit Decision; Tourism Digitalization; Simple Linear Regression |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure |
| Divisions: | S-1 Pariwisata |
| Depositing User: | Library Admin |
| Date Deposited: | 19 Feb 2026 01:14 |
| Last Modified: | 19 Feb 2026 01:14 |
| URI: | http://repository.stipram.ac.id/id/eprint/5813 |
Actions (login required)
 |
View Item |
