PENGARUH PROMOSI MEDIA SOSIAL TERHADAP MINAT KUNJUNGAN WISATAWAN DI LEDOK SAMBI ECOPARK YOGYAKARTA

Ismail, Fitri (2025) PENGARUH PROMOSI MEDIA SOSIAL TERHADAP MINAT KUNJUNGAN WISATAWAN DI LEDOK SAMBI ECOPARK YOGYAKARTA. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

Text FITRI ISMAIL_205584_ARTIKEL ILMIAH-COVER-ABSTRACT-BAB I-BAB V-DAFTAR PUSTAKA.pdf Download (4MB)

Abstract

The beginning of the use of social media by the manager of Ledok Sambi began in 2005 at that time the only social media used was Facebook social media, over time other social media were also used by the manager of Ledok Sambi as a medium to promote Ledok Sambi. With the existence of social media as a tourist attraction of Ledok Sambi Ecopark Yogyakarta, the author chose the research title The Influence of Social Media Promotion on Tourist Visit Interest in Ledok Sambi Ecopark Yogyakarta. In order not to expand from the intended discussion, this study focuses on Ledok Sambi's Instagram and Tiktok social media which aims to analyze more deeply the influence of promotion through social media on the interest of tourists visiting Ledok Sambi Ecopark Yogyakarta. This study uses a quantitative research method to obtain results related to the research studied, Based on the t-test (partial) which shows that variable X has a significance value of 0.001 < 0.05 obtained the results of Social Media Promotion research have a significant effect on Tourist Visit Interest in Ledok Sambi Ecopark Yogyakarta.

Actions (login required)

View Item