UPAYA PENGEMBANGAN BAURAN PROMOSI HUTAN KEMASYARAKATAN LEMBAH KALI TAJI KULON PROGO DI MASA ADAPTASI KEBIASAAN BARU

Rahman, Fathur (2022) UPAYA PENGEMBANGAN BAURAN PROMOSI HUTAN KEMASYARAKATAN LEMBAH KALI TAJI KULON PROGO DI MASA ADAPTASI KEBIASAAN BARU. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

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Abstract

Tourism is one of the sectors that is influential in the progress of all fields which are multidimensional and have multiple benefits. With the current real Covid-19 pandemic conditions, especially in Indonesia, the impact is also not spared from its bad impact on tourism. The decline in the number of visits, income and all planning has made all tourism actors/managers have to move actively to be able to get up and re-develop it so that they can recover. In the current situation, the Valley HKM Kali Taji is one of the tourist attractions which is also in a slumped situation. Therefore, the researchers deliberately took the Valley HKM Kali Taji as research material to be able to evaluate how the existing promotion mix development efforts were in the midst of the adaptation of new habits and whether the manager could manage the development effort or vice versa. This study uses qualitative methods with descriptive analysis techniques approach to the promotional mix instrument. Data was collected by means of observation, interviews and documentation. Processed with the stages of transcription, reduction, presentation of data and drawing conclusions (structured). The conclusion of the research data is that the Valley HKM Kali Taji is still not optimal and is considered not to fully apply the concept of the promotion mix. The instruments or variables used as material for comparative analysis are advertising, sales promotion, personal selling, direct marketing and public relations.

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