STRATEGI PENGEMBANGAN WISATA KERAJINAN TENUN PASCA PANDEMI COVID-19 DI DESA WISATA GAMPLONG SLEMAN

Rizky, Aisah Nureviana (2022) STRATEGI PENGEMBANGAN WISATA KERAJINAN TENUN PASCA PANDEMI COVID-19 DI DESA WISATA GAMPLONG SLEMAN. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

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Abstract

As a country that has various ethnic groups, Indonesia also has a variety of cultures. One of the cultures that still survives and continues to grow is the craft of striated weaving and natural fibers. Weaving is a cultural heritage that has been formed since the colonial era. Until now, weaving is still made conventionally in order to maintain the traditionality. however, development must always be carried out so that this weaving craft can remain sustainable, especially in the post-covd-19 pandemic era. In making this article the author will examine the development and marketing strategy of weaving crafts in the Gamplong Tourism Village after the covid-19 pandemic. In this study, the author uses qualitative methods with 3 data collection techniques, namely observation, documentation and interviews with the informants being managers, local village administrators, and visiting tourists. then the data obtained will be analyzed using the SWOT analysis method to formulate strategies that can be carried out. The results of the study show strategies that can be done for efforts to develop weaving crafts in Gamplong Tourism Village which include innovations made to keep up with the times, marketing, promotion, training in the community, the role of the government, to sales packaging.

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