STRATEGI PEMASARAN WISATA PEMANDIAN AIR PANAS TOYA BUNGKAH PADA MASA NORMAL BARU DI DESA ADAT BATUR KECAMATAN KINTAMANI KABUPATEN BANGLI PROVINSI BALI

Mawarni, Diah (2021) STRATEGI PEMASARAN WISATA PEMANDIAN AIR PANAS TOYA BUNGKAH PADA MASA NORMAL BARU DI DESA ADAT BATUR KECAMATAN KINTAMANI KABUPATEN BANGLI PROVINSI BALI. Bachelor thesis, Sekolah Tinggi Pariwisa Ambarrukmo Yogyakarta.

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Official URL: https://stipram.ac.id/

Abstract

Toya Bungkah thermal bath has a potential to promote because of its natural beauty. But the new normal era of the covid pandemic. The study aims to learn Toya Bungkah marketing strategies in attracting tourists to visit without fear of the growing virus, as well as managing the marketing and implementing health protocols around the site. The research methods used are descriptive qualitative. Data collection techniques conducted observation, interviews, and documentary studies. The data processing technique of reduction, the process of data presentation, is drawing conclusions. The analysis is that SWOT analysis Based on Toya Bungkah research has undertook a good marketing strategy and implemented a health but not maximum. Promotion and maximum service.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	toya wrappings, marketing, tourists
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions:	Pariwisata
Depositing User:	Library Admin
Date Deposited:	05 Apr 2023 02:12
Last Modified:	05 Apr 2023 02:12
URI:	http://repository.stipram.ac.id/id/eprint/1363

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