STRATEGI UPAYA PROMOSI PANTAI ISTANA AMAL SEBAGAI DESTINASI UNGGULAN DI KABUPATEN PENAJAM PASER UTARA PROVINSI KALIMANTAN TIMUR PADA MASA PANDEMI COVID-19

Rahmawati, Annisa (2022) STRATEGI UPAYA PROMOSI PANTAI ISTANA AMAL SEBAGAI DESTINASI UNGGULAN DI KABUPATEN PENAJAM PASER UTARA PROVINSI KALIMANTAN TIMUR PADA MASA PANDEMI COVID-19. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

	Text COVER.pdf Download (42kB)
	Text ABSTRACT.pdf Download (11kB)
	Text BAB I.pdf Download (104kB)
	Text BAB V.pdf Download (10kB)
	Text DAFTAR PUSTAKA.pdf Download (11kB)
	Text Annisa Rahmawati_184172_Artikel Ilmiah.pdf Restricted to Repository staff only Download (2MB)
	Text summary _Annisa Rahmawati_184172_AI.pdf Restricted to Repository staff only Download (508kB)

Abstract

Tourism continues to develop from time to time. Traveling activities have also become a necessity that must be met. Along with these increasing needs, tourist objects must also experience improvements and developments in accordance with the expectations that tourists expect. Amal Palace Beach is a tourist attraction that offers the most complete attractions and the most comfortable facilities. The potential of this tourist attraction is very large and has the potential to become a leading tourist attraction. However, we are currently in the era of the Covid-19 pandemic, where this has had an unfavorable impact in promoting the Charity Palace Beach. On this occasion the author will discuss the strategy of promoting the Amal Palace Beach as a leading destination which will be studied using qualitative research methods, by direct observation to the field, then interviewing tourism managers, tourism offices, and tourists. The data that has been obtained will be processed using the SWOT method in order to get results that can be used for the promotion strategy of Istana Amal Beach.

Actions (login required)

View Item