PEMASARAN PARIWISATA DI FLORES TIMUR, NUSA TENGGARA TIMUR (Studi Kasus : Wisata Religi Semana Santa Di Larantuka, Flores Timur)

Kein, Magdalena Wasi (2019) PEMASARAN PARIWISATA DI FLORES TIMUR, NUSA TENGGARA TIMUR (Studi Kasus : Wisata Religi Semana Santa Di Larantuka, Flores Timur). Masters thesis, Sekolah Tinggi Pariwisata Ambarrukmo (STIPRAM) Yogyakarta.

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Abstract

In Larantuka, East Flores there is always an annual ritual known as Semana Santa. And now this annual ritual is known as the Semana Santa ritual event. Event of Semana Santa ritual in Larantuka, East Flores is the main guideline in the development of tourism in East Flores. The tourism potential in the East Flores district greatly affects the effectiveness of tourism marketing in East Flores. Because in addition to religious tourism, many other tourism potentials in East Flores are a tourist attraction. Like natural attractions such as sunset on Kawaliwu beach, Pasir Putih in Meko, Adonara, special interest tours, and cultural tourism such as the Cultural Tourism Village in Kec. Lewolema. All of this tourism potential supports the effectiveness of tourism in the district. East Flores. And also a tourist attraction that can realize the implementation of tourism activities in the district. East Flores, which can bring in foreign exchange and improve the economy of the local community. The quality of community services to tourists and the quality of tourism falisility services in Larantuka, East Flores, have been very hungry for the quality of their services. Judging from the quality of service of the East Flores community for event pilgrims. The East Flores community is very friendly to the pilgrims of the event. Because the people of East Flores are still affected by the lamaholot. culture that exists in East Flores, the attitude of hospitality is highly reflected and greatly gives an impression to the pilgrims of the event. While the quality of service provision of tourist facilities in Larantuka, East Flores is very adequate and gives satisfaction to tourists or pilgrims of the event during a tour in Larantuka, East Flores.

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