PEMASARAN TABLE TOP UNTUK MENINGKATKAN TINGKAT HUNIAN KAMAR HOTEL NON BINTANG DI YOGYAKARTA Studi pada : EVENT TABLE TOP JOGJA VAGANZA 2018 DI YOGYAKARTA

Ristanti, Ristanti (2019) PEMASARAN TABLE TOP UNTUK MENINGKATKAN TINGKAT HUNIAN KAMAR HOTEL NON BINTANG DI YOGYAKARTA Studi pada : EVENT TABLE TOP JOGJA VAGANZA 2018 DI YOGYAKARTA. Masters thesis, Sekolah Tinggi Pariwisata Ambarrukmo (STIPRAM) Yogyakarta.

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Abstract

Jogja Vaganza Table Top Event in Yogyakarta is a very complex activity in which this discussion leads to the strategies carried out by tourism actors to increase occupancy rates of non-star hotel rooms through Jogja Vaganza tourism events and also to determine how much the Table Top event contributes Jogja Vaganza in an effort to increase the occupancy rate of non-star hotel rooms. This study aims to find out and describe Table Top Marketing to Increase Occupancy Rates of Non-Star Hotel Rooms in Yogyakarta (Study on: Event Table Top Jogja Vaganza 2018 in Yogyakarta. The method in this study is descriptive qualitative. With this descriptive study, the author will try to describe the symptoms or strategic issues that appear in Jogja Vaganza's Table Top event, thus allowing the author to make a systematic, factual, and accurate description of the facts in the field. The results of the study indicate that this event needs to be carried out for the tourism business sector and must be routinely carried out every year in an effort to increase the number of tourists who come and also the length of stay of tourists, even though the results are not immediately visible at that time.

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